Social Media Marketing Course/ Course Details
Below are the Social Media Marketing Course content -
1. Definition of social media
2. Types of social media
3. Key terms to understand
4. How Social Media influences audience
5. How Social Media is affecting Google Search
6. How to listen and manage Online Reputation - conversation mining tools and techniques
7. How to choose right social media
8. Developing unique content, positioning and voice
9. How to generate Word of mouth
10. Integrating social media into your website and blogs
11. How to amplify content with multiple Social Media channels - Viral Marketing
Using Twitter
1. What is Twitter
2. Why we love it
3. Opportunity
4. How to Setup a Twitter account
5. Tips about setting up a Twitter account: Personal Bio | Profile Picture | Background Picture
6. Following and Listening
7. Building Relationship
8. Tools for managing your Tweets
9. Finding People and Companies on Twitter
10. Understanding the Twitter Lingo
11. Twitter Guidelines
12. Twitter Tools
13. Reputation Management | Keyword Research | Competition Analysis
14. Automate Twitter
15. How to Shorten and Measure your URLs
13. Using Facebook
1. Setting up Facebook and Privacy
2. What Can You Do With Facebook
3. Facebook Features: Photo Album | Events | The Wall and Notes | Chat | Groups and Fan Pages
4. Facebook Benefits
5. Facebook Fan Pages
6. Facebook Profile
7. Group Pages vs. Fan Pages
8. Facebook Pages - what can you do
9. How to promote your Facebook page
10. Engagement and Conversation
11. Being Found in Real Time Search
12. Creating Facebook Application / Widget
13. Pro and Con of using Facebook
14. Linking with YouTube
15. Creating Events
16. Building content calendar
14. Using LinkedIn
1. What is LinkedIn
2. LinkedIn Answers
3. LinkedIn Groups
4. How to do link building in LinkedIn
5. Creating SEO friendly url
6. Pro & Con of using LinkedIn
15. Using Google Buzz
1. What is Google Buzz
2. Google Buzz and Privacy Issues
16. Google Plus
1. What is Google Plus
2. Features
3. Tools & Techniques
4. Google Plus: Circles | Hangouts | Stream
5. Google Plus goes Mobile
6. Google + 1
7. Google Plus for Businesses
17. MySpace
18. Kaboodle (only for product based site)
19. Do and Don't of Social Networking
20. Video optimization
1. YouTube
2. MetaCafe
3. Vimeo
4. AOL Videos
21. RSS feed optimization
22. Wikies
23. Blog / Micro-blog
1. Do and Don't
2. Widgets
3. Rules of Corporate blogging
4. Tips and tricks for interesting articles
5. Publishing and networking via blog
6. Blog promotion
7. Myblog
8. Post updation
9. Blog Commenting
24. Bookmarking
1. StumbleUpon
2. Digg
3. Reditt
4. Delicious
5. Fave It
6. E-buzz
25. Power Point Presentation
1. Slideshare
26. Photo sharing
1. Flickr
2. Picasa Web
3. TinyPic
27. Forum and Online Communities
1. Yahoo Q & A
2. Answers.com
3. Forum comments
4. Google forum
5. Yahoo groups
28. Press Release/ News
1. Writing with keywords
2. Maximizing coverage
3. Distribution
29. Article creation & Submission
30. Content sharing
1. Squidoo lens
2. Hubpages
3. Scribd
31. Behavioral and cultural standard for Social Media Interaction
32. Linking all Social Media Accounts
33. Optimizing Social Media content for Search Engine
34. Importance of Short URL and how to do
35. Link wheel creation
36. Cleaning negative result using SEO
37. Measuring SM and ROI
38. Case study
